Advertisers that have effectively mastered the art of Facebook Ads are enjoying high click-through and conversions.They are able to drive a set of highly targeted and interested audience towards their business on a continuous business.
But not all have the same skills and luck under their belt.
Even after having the right ad, targeting and ample budget most advertisers can’t seem to get the click-juice from Facebook Ads as the wanted.
So what can you do to make your ad stand out from the others and has a better click-through rate (CTR)?
In this article we have listed down 30 ways which can definitely help you increase the CTR on Facebook Ads.
These tips are mostly quick and easy to carry out but will go a far way in improving the response on your Facebook Ads.
1 – Change the placement of objects
Mix and play around with the design copy of your ad. Replace and re-organize components in your image. You can also do the same with the text on a page to get a user’s eye to where you want it.
2 – Change colors to make sure primary objects stand out
Are you showcasing your product in an ad? Make sure the background and surrounding colors don’t dim your product down.
3 – Use Eye-Catching Images
80% of your Facebook Ad’s real estate is dominated by images. Choose an image that is eye-catching and encourage engagement.
4 – Change text to be more appealing to the reader
Replace boring content with something appealing and which motivates towards an action or outcome. Tell the viewer what you want them to do.
5 – Change Targeting
Facebook Ads virtually provides thousands of targeting options. Keep experimenting with different targeting until you find your sweet spot.
6 – Select CTA that is related
Is your CTA button matching the type of campaign you are doing? Your ad for selling a product might look weak when the button say “ Read More” rather than “ Shop Now”.
7 – Change your offer
You have just few seconds of a prospect’s time to grab their attention. Your offer should stand out and be captivating enough for them to check out.
8 – Monitor frequency of your ad
Facebook Ad frequency defines how many times your ad is viewed by a single person. Even after a frequency of 3+ you have a low CTR, you should seriously consider redesigning your ad or offer.
9 – Optimize based on data in your account
Monitor the performance closely and see what is performing and what’s not. Zero in your high performing ad and audience and shift your budgets there.
10 – Insert an extra CTA in your ad
Try adding another CTA in the image or the body text, which reminds them of checking your offer.
11 – Use Social Proof to your advantage
12 – Add click triggers
Click Triggers as the name says, build more confidence in the prospect to click your link. For example, if you are selling a product click triggers such as “Free Shipping” and “ Money back guarantee” makes your offer look more promising.
13 – Add Urgency
Push your prospects to take action and right then too, immediately. Adding limitation or urgency in your offer can lead to instant action on their part.
14 – Leverage loss aversion
People seem to react more to loss based conditions than to positive outcome. Such as saying “Avoid Website Downtime” is more powerful than “ Get a fast website”
15 – Make your headlines super-specific
Headlines attract the most attention in your ad. Keep your headline super-specific and targeted to the cause.
Regardless of your niche, use multiple variations of your ad copy with first and second person tone. For example;
1st Person – Use our app to get more leads for your business
3rd Person – Top notch app helping businesses globally to gain more leads.