Website Design and Optimization

We’re marketers and we understand how to build a website to not just “look nice" but create action!

So if you have a business website or are considering reaching out to a local web design agency. Listen up because we are throwing the doors open on the web design and optimization world!

This guide to show you how to market your website and grow your business.

Like all good things you must start with a plan… Decide on an objective on what you consider optimized. 

Whether the goal is to increase sales, leads or more engagement. The plan remains the same.

• Start with a great domain name. Since google doesn’t care about keywords in the domain anymore, you’re better off creating a unique, short name that represents your business. Stick with .com for now until the newer TLD’s start to catch on (.io, .construction, .co, etc).
• Find a Webhost. A hosting company stores your web files on a web server so people can reach your site with the address. A good host can make all the difference. Site speed, support and uptime should be be deciding factors. 
• Plan out your web content. A website is like a story. You wouldn’t read a book for very long that was out of order. (Oh! he found the princess, now she’s lost again!) well that does sound cool actually…
• Make a Logo. People love logos rather you as a business owner care or not. A good logo lends power and respectability to your business.
• Design the Website. Now you have all that figured out. now you’re ready to put it all into place. Find a good Content Management Software, or a designer to put your dreams on screens!
  

Like all good things you must start with a plan… Decide on an objective on what you consider optimized. 

Whether the goal is to increase sales, leads or more engagement. The plan remains the same.

• Start with your best guesses. After identifying the top-level goal to improve, you should identify underperforming points on a web page and begins to formulate a hypothesis for how these elements could be tested to improve conversion rates.
• Create a list of variables that your experiment will test. Changes can be created in variations and run as experiments in an A/B split testing tool.
• Run the experiment. Make sure when you’re running the experiment that you gather enough data to make your conclusions statistically significant. You don’t want to base your business decisions on inconclusive data sets.
• Measure the results, draw conclusions and then iterate. The results of an experiment will show whether or not the changes to the website element produced an improvement. A winning variation can become the new baseline, and tested iteratively as more ideas for improvement are generated. A losing test is still a valuable learning opportunity, and can provide direction on what to try next in the optimization process.

We hope telling you how to do it yourself will make you like us. So yeah, the rest of the page is about that!

For most simple sites we can have finished in 5-14 working days. We do also design very customized sites that have increased functionality to meet specific needs.

Here’s what our web design process entails…

• We have a discussion on your marketing goals to set up tools needed in the future.
• We ask what your preferences are for the ascetics of the new site.
• Work up a template for your review in 1-2 days.
• Review your changes and if needed work up a new model.
• Install final copy on your domain. Push site to live to the world.

Our team of professional marketing experts are the perfect partner for a successful campaign!