Web Design Sets the Pace for All of Your Marketing Efforts

Website Design and Optimization
We’re marketers and we understand how to build a website to not just “look nice" but create action!
So if you have a business website or are considering reaching out to a local web design agency. Listen up because we are throwing the doors open on the web design and optimization world!
This guide to show you how to market your website and grow your business.
What to Know When Designing a Business Website.
Like all good things you must start with a plan… Decide on an objective on what you consider optimized.
Whether the goal is to increase sales, leads or more engagement. The plan remains the same.
- Start with a great domain name. Since google doesn’t care about keywords in the domain anymore, you’re better off creating a unique, short name that represents your business. Stick with .com for now until the newer TLD’s start to catch on (.io, .construction, .co, etc).
- Find a Webhost. A hosting company stores your web files on a web server so people can reach your site with the address. A good host can make all the difference. Site speed, support and uptime should be be deciding factors.
- Plan out your web content. A website is like a story. You wouldn’t read a book for very long that was out of order. (Oh! he found the princess, now she’s lost again!) well that does sound cool actually…
- Make a Logo. People love logos rather you as a business owner care or not. A good logo lends power and respectability to your business.
- Design the Website. Now you have all that figured out. now you’re ready to put it all into place. Find a good Content Management Software, or a designer to put your dreams on screens!
Website Optimization and Marketing Tools.
Keyword Research
Conversion Optimization
Search Engine Optimization (SEO)
Competitive Analysis
User Experience Optimization
Content Marketing Plan
Revenue Optimization
How To Optimize Your Website Step-By-Step.
Like all good things you must start with a plan… Decide on an objective on what you consider optimized.
Whether the goal is to increase sales, leads or more engagement. The plan remains the same.
- Start with your best guesses. After identifying the top-level goal to improve, you should identify underperforming points on a web page and begins to formulate a hypothesis for how these elements could be tested to improve conversion rates.
- Create a list of variables that your experiment will test. Changes can be created in variations and run as experiments in an A/B split testing tool.
- Run the experiment. Make sure when you’re running the experiment that you gather enough data to make your conclusions statistically significant. You don’t want to base your business decisions on inconclusive data sets.
- Measure the results, draw conclusions and then iterate. The results of an experiment will show whether or not the changes to the website element produced an improvement. A winning variation can become the new baseline, and tested iteratively as more ideas for improvement are generated. A losing test is still a valuable learning opportunity, and can provide direction on what to try next in the optimization process.
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Optimizely.
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SEOCrawler.
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Crazy Egg.
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Visual Website Optimizer.
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Ahrefs.
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Screaming Frog.
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GTMetrix.
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KWFinder.
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Moz.
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Yoast SEO for WordPress.
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Schema Creator.
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SEO Site Checkup.
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Skills Necessary?
We hope telling you how to do it yourself will make you like us. So yeah, the rest of the page is about that!
FAQs
Answers
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This can be frustrating and yes it does take time, important things to consider… Are you getting sales and calls from Google at your current position?
If yes, be patient, if you have followed what we talked about. You will rank higher with time. Sometimes 6-8 weeks in very competitive markets.
If no, you may need to do some competitive analysis on how people are finding your competition. They may have better on-page SEO than your site. In which case you may need to add some popular keywords to your landing page. Only add a few at a time so you can tell which is making the biggest impact.
I recommend using a free tool called Spyfu to search what keywords your competition is ranking for.
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There are many factors to check to see what can be causing this. First I would check if you are getting traffic. If you’re getting traffic and no sales we need to take a look at the value offer of the website. Find out if your offer is what your traffic wants and make changes as needed.
I really suggest reaching out to a professional as this takes many hours of research and testing. A professional can streamline and make this process easier.
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This can happen for many different reasons here are my top 3 things to check.
- Was there a Google update? (May need some extra work to comply with their new standards.)
- Was there a change in the website? (Find out what happened and what needs to be added in with the new version.)
- Check Google Webmaster Tools to see a report of what happened. (If it wasn’t a change internally, time to do some competitive analysis!)
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Competitive analysis is doing research on your competition to find out what keywords they are ranking on and what they’re doing content-wise to rank those keywords.
I suggest using a free tool call Spyfu.
Our Web Design Work and Testimonies
Tell Us About Your Project

What is the process?
For most simple sites we can have finished in 5-14 working days. We do also design very customized sites that have increased functionality to meet specific needs.
Here’s what our web design process entails…
- We have a discussion on your marketing goals to set up tools needed in the future.
- We ask what your preferences are for the ascetics of the new site.
- Work up a template for your review in 1-2 days.
- Review your changes and if needed work up a new model.
- Install final copy on your domain. Push site to live to the world.