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Email is one of the best channels at your disposal in online marketing. It drives traffic to your store, supplements content marketing, and outperforms both Twitter and Facebook for generating sales.
Email marketing works. Want some data? According to recent research and surveys:
Email has an ROI of around 4,300% (according to the Direct Marketing Association)
80% of people say they receive marketing messages alongside their personal emails on a daily basis.
70% of people make use of coupons or discounts they learn about from email.
60% of people say that receiving special offers is the top reason they subscribe to an email list from a business.
Think about it. There are way too many tweets and Facebook posts for us to keep with, but people still cherish new messages sent to their personal emails. Plus, email gives you the space to say things that just can’t fit into a social media post.
Be active about promoting your newsletters to get as many subscribers you can on a high-converting channel.
One final type of email for your consideration: the Wishlist Reminder Email.
The Wishlist Reminder Email is closely related to its cousin, the Abandoned Cart Email. Both are supposed to convince you take the final step in purchasing the product that you’ve had the intent to buy.
Has it been a while since someone has checked in on his wishlist? Have an item on sale that’s been put into a lot of wishlists? Will it soon be sold out? Send out an email to let your customer know.
It may just be the trigger they need to purchase the item.
It’s not enough to capture a bunch of email addresses. You actually have to send them regular emails.
There are lots of occasions for sending emails that your subscribers appreciate.
For example, send out a welcome email as soon as a customer signs up. These have among the highest open rates of any marketing emails.
Or, write an email to let your customer know that his order is being processed and is on the way out. He’d love to know that what he ordered will be arriving soon.
One more example for you: Send out regular newsletters, and let subscribers know of new discount offers, product tips, and fun company news.
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Building and maintaining a list of loyal email subscribers is the fastest way to predictable revenue. We will handle everything needed for a successful monthly newsletter.
Let us hear your success stories in the comments, Please Share and and always Leave a comment if you have a question. Most people are scared to ask and can learn from your courage!