Why Facebook Ads Fail We’ve all spent money on FB to get more traffic to our websites or to just get people in our doors
Advertisers that have effectively mastered the art of Facebook Ads are enjoying high click-through and conversions.They are able to drive a set of highly targeted and interested audience towards their business on a continuous business.
But not all have the same skills and luck under their belt.
Even after having the right ad, targeting and ample budget most advertisers can’t seem to get the click-juice from Facebook Ads as the wanted.
So what can you do to make your ad stand out from the others and has a better click-through rate (CTR)?
In this article we have listed down 30 ways which can definitely help you increase the CTR on Facebook Ads.
These tips are mostly quick and easy to carry out but will go a far way in improving the response on your Facebook Ads.
1 – Change the placement of objects
Mix and play around with the design copy of your ad. Replace and re-organize components in your image. You can also do the same with the text on a page to get a user’s eye to where you want it.
2 – Change colors to make sure primary objects stand out
Are you showcasing your product in an ad? Make sure the background and surrounding colors don’t dim your product down.
3 – Use Eye-Catching Images
80% of your Facebook Ad’s real estate is dominated by images. Choose an image that is eye-catching and encourage engagement.
4 – Change text to be more appealing to the reader
Replace boring content with something appealing and which motivates towards an action or outcome. Tell the viewer what you want them to do.
5 – Change Targeting
Facebook Ads virtually provides thousands of targeting options. Keep experimenting with different targeting until you find your sweet spot.
6 – Select CTA that is related
Is your CTA button matching the type of campaign you are doing? Your ad for selling a product might look weak when the button say “ Read More” rather than “ Shop Now”.
7 – Change your offer
You have just few seconds of a prospect’s time to grab their attention. Your offer should stand out and be captivating enough for them to check out.
8 – Monitor frequency of your ad
Facebook Ad frequency defines how many times your ad is viewed by a single person. Even after a frequency of 3+ you have a low CTR, you should seriously consider redesigning your ad or offer.
9 – Optimize based on data in your account
Monitor the performance closely and see what is performing and what’s not. Zero in your high performing ad and audience and shift your budgets there.
10 – Insert an extra CTA in your ad
Try adding another CTA in the image or the body text, which reminds them of checking your offer.
11 – Use Social Proof to your advantage
Facebook Ads comes pre-embedded with social proofs but you can also use your ad image to show your social following.
12 – Add click triggers
Click Triggers as the name says, build more confidence in the prospect to click your link. For example, if you are selling a product click triggers such as “Free Shipping” and “ Money back guarantee” makes your offer look more promising.
13 – Add Urgency
Push your prospects to take action and right then too, immediately. Adding limitation or urgency in your offer can lead to instant action on their part.
14 – Leverage loss aversion
People seem to react more to loss based conditions than to positive outcome. Such as saying “Avoid Website Downtime” is more powerful than “ Get a fast website”
15 – Make your headlines super-specific
Headlines attract the most attention in your ad. Keep your headline super-specific and targeted to the cause.
16 – Replace jargon with plain English
Your Facebook Ad is not your landing page. Keep it clean and weed our jargon with plain and simple to understand English.
17 – Test first and second person copy
Regardless of your niche, use multiple variations of your ad copy with first and second person tone. For example;
1st Person – Use our app to get more leads for your business
3rd Person – Top notch app helping businesses globally to gain more leads.
18 – Test negative words in your headline
Similar to loss aversion, adding negative words in your ad can turn clicks on you.
19 – Use scarcity
Use the power of scarcity to your benefit. Show them your product / offer is very limited. This will push them to take action.
20 – Incorporate Video
Videos are catchy are known to deliver better results than image / text ads. Plus it also gives you the ability to deliver more message to your audience than you can via text and images combined.
21 – Remove graphics or images near or touching your CTA
You want to keep that holy CTA button as clear and visible as possible. Ads with overwhelming content or complex imagery might draw the attention away from that button.
22 – Show multiple high-quality product images
Use the Carousel Ad to your benefit. Showcase multiple images of your product (s) to build interest.
23 – Add a discount sticker on your products
Are you giving away a discount on your product? Rather than mentioning in the body text, add small discount sticker in the ad image.
24 – Use photos of real people
Rather than the stock photo, try using photo of real persons. This helps build trust among potential customers and give them a reason to see what you have to offer.
25 – End your prices in “7” and “9”
Prices ending in “7” or “9” experience better results than any other pricing structure. Play around with a combination of “7” or “ 9” to increase your CTR.
26 – Use multiple creatives
Do you know you can combine image and video ads into one? Use multiple creatives to drive attention and engagement on your ad.
27 – Test multiple variations of your ad
A/B test different variations of your overall ad. This can include changing the image, body text to overall offer.
28 – Change placement of your ad
Facebook Ads enables you to show your ads on different places. Monitor which placement is giving you the better CTR and replace / organize your ads as necessary.
29 – Optimize your Facebook Advertising bids for clicks and engagements
Optimize your bidding for the type of results you are seeking. For example, if your advertising aim is get more Link Clicks, an optimized CPM bid is used on people who are more likely to click your links.
30 – Run ad when its gets the most clicks
Find the sweet spot time of day when your ad gets more click. Switch off other time and put your budget on you high CTR time.
These are the most effective tips when it comes to increasing the click-through and engagement on your ads.
And most of them are quick to carry out and test.
Do you have any tip of your own you like to share with us?