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How Does Facebook’s Pixel Work? 3 Mins or Less

One of our main goals is simplifying data-driven marketing. So in 3mins or less here is How Does Facebook’s Pixel Work.

How Does The Facebook Pixel Work? In 3 Mins or Less

One of our main goals is simplifying data-driven marketing.It's easy for marketing professionals to get stuck thinking they aren't developers and some things are just over their heads.With this new series, we open up what's really going on inside your website. Where the data comes from, what you should care about, and how you should be turning data into dollars.We promise each video will be less than 3 mins and live forever inside our group facebook.com/groups/tmvsocialDrop-in and connect with likeminded marketers, your friends at TMV.

Posted by TMV – Social Media Management on Tuesday, June 30, 2020

It’s easy for marketing professionals to get stuck thinking they aren’t developers and some things are just over their heads.

With this new series, we open up what’s really going on inside your website. Where the data comes from, what you should care about, and how you should be turning data into dollars.

We promise each video will be less than 3 mins and live forever inside our group facebook.com/groups/tmvsocial

Drop-in and connect with likeminded marketers, your friends at TMV.

How Does Facebook’s Pixel Work FAQ

Does the FB Pixel Store Data?

No, The pixel itself doesn’t store any data, it just makes it easier to understand what is going on in your webpage. It does send data to a FB database.

Is there a reason to “Season a Pixel”

No, If you don’t get tons of traffic on a new site. You’re not going to get enough conversions organically to create a conversion audience.

Should I set up custom events?

Yes, if FB isn’t tracking a conversion that has value to your business. Track, track, track!

Starting out should I go broad or super targeted?

It’s best to run broad paid ads until you have a large enough customer list to create a custom audience based on real conversions.

How to Create Great FB Ads

Facebook Ads are one of the most cost-effective ways to build awareness and interest in your product.

Facebook allows you to tap into its network to find and target ideal pool of customers for you.

Advertisers that have effectively mastered the art of Facebook Ads are enjoying high click-through and conversions.They are able to drive a set of highly targeted and interested audience towards their business on a continuous business.

But not all have the same skills and luck under their belt.

Even after having the right ad, targeting and ample budget most advertisers can’t seem to get the click-juice from Facebook Ads as the wanted.

So what can you do to make your ad stand out from the others and has a better click-through rate (CTR)?

In this article we have listed down 30 ways which can definitely help you increase the CTR on Facebook Ads.

These tips are mostly quick and easy to carry out but will go a far way in improving the response on your Facebook Ads.

1 – Change the placement of objects

Mix and play around with the design copy of your ad. Replace and re-organize components in your image. You can also do the same with the text on a page to get a user’s eye to where you want it.

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2 – Change colors to make sure primary objects stand out

Are you showcasing your product in an ad? Make sure the background and surrounding colors don’t dim your product down.

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3 – Use Eye-Catching Images

80% of your Facebook Ad’s real estate is dominated by images. Choose an image that is eye-catching and encourage engagement.

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4 – Change text to be more appealing to the reader

Replace boring content with something appealing and which motivates towards an action or outcome. Tell the viewer what you want them to do.

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5 – Change Targeting

Facebook Ads virtually provides thousands of targeting options. Keep experimenting with different targeting until you find your sweet spot.

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6 – Select CTA that is related

Is your CTA button matching the type of campaign you are doing? Your ad for selling a product might look weak when the button say “ Read More” rather than “ Shop Now”.

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7 – Change your offer

You have just few seconds of a prospect’s time to grab their attention. Your offer should stand out and be captivating enough for them to check out.

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8 – Monitor frequency of your ad

Facebook Ad frequency defines how many times your ad is viewed by a single person. Even after a frequency of 3+ you have a low CTR, you should seriously consider redesigning your ad or offer.

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9 – Optimize based on data in your account

Monitor the performance closely and see what is performing and what’s not. Zero in your high performing ad and audience and shift your budgets there.

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10 – Insert an extra CTA in your ad

Try adding another CTA in the image or the body text, which reminds them of checking your offer.

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11 – Use Social Proof to your advantage

Facebook Ads comes pre-embedded with social proofs but you can also use your ad image to show your social following.

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12 – Add click triggers

Click Triggers as the name says, build more confidence in the prospect to click your link. For example, if you are selling a product click triggers such as “Free Shipping”  and “ Money back guarantee” makes your offer look more promising.

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13 – Add Urgency

Push your prospects to take action and right then too, immediately. Adding limitation or urgency in your offer can lead to instant action on their part.

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14 – Leverage loss aversion

People seem to react more to loss based conditions than to positive outcome. Such as saying “Avoid Website Downtime” is more powerful than “ Get a fast website”

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15 – Make your headlines super-specific

Headlines attract the most attention in your ad. Keep your headline super-specific and targeted to the cause.

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16 – Replace jargon with plain English

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Your Facebook Ad is not your landing page. Keep it clean and weed our jargon with plain and simple to understand English.        

17 – Test first and second person copy

Regardless of your niche, use multiple variations of your ad copy with first and second person tone. For example;

1st Person – Use our app to get more leads for your business

3rd Person – Top notch app helping businesses globally to gain more leads.

18 – Test negative words in your headline

Similar to loss aversion, adding negative words in your ad can turn clicks on you.

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19 – Use scarcity

Use the power of scarcity to your benefit. Show them your product / offer is very limited. This will push them to take action.

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20 – Incorporate Video

Videos are catchy are known to deliver better results than image / text ads. Plus it also gives you the ability to deliver more message to your audience than you can via text and images combined.

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21 – Remove graphics or images near or touching your CTA

You want to keep that holy CTA button as clear and visible as possible. Ads with overwhelming content or complex imagery might draw the attention away from that button.

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22 – Show multiple high-quality product images

Use the Carousel Ad to your benefit. Showcase multiple images of your product (s) to build interest.

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23 – Add a discount sticker on your products

Are you giving away a discount on your product? Rather than mentioning in the body text, add small discount sticker in the ad image.

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24 – Use photos of real people

Rather than the stock photo, try using photo of real persons. This helps build trust among potential customers and give them a reason to see what you have to offer.

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25 – End your prices in “7” and “9”

Prices ending in “7” or “9” experience better results than any other pricing structure. Play around with a combination of “7” or “ 9” to increase your CTR.

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26 – Use multiple creatives

Do you know you can combine image and video ads into one?  Use multiple creatives to drive attention and engagement on your ad.

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27 – Test multiple variations of your ad

A/B test different variations of your overall ad. This can include changing the image, body text to overall offer.

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28 – Change placement of your ad

Facebook Ads enables you to show your ads on different places. Monitor which placement is giving you the better CTR and replace / organize your ads as necessary.

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29 – Optimize your Facebook Advertising bids for clicks and engagements

Optimize your bidding for the type of results you are seeking. For example, if your advertising aim is get more Link Clicks, an optimized CPM bid is used on people who are more likely to click your links.

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30 – Run ad when its gets the most clicks

Find the sweet spot time of day when your ad gets more click. Switch off other time and put your budget on you high CTR time.

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These are the most effective tips when it comes to increasing the click-through and engagement on your ads.

And most of them are quick to carry out and test.

Do you have any tip of your own you like to share with us?

Why Paid Facebook Ads Aren’t Working for You

Why Facebook Ads Fail

We’ve all spent money on FB to get more traffic to our websites or to just get people in our doors for a great meal. The problem is most of us have created an ad and spent a lot of money just to only have people “like” the post and never buy anything. It can drive us crazy but you are not alone and we can fix this.

The main reason Facebook Ads fail is because the targeting for the ads are too broad. People try to create one ad or campaign that will cover the entire market group.

People are different.

They have different buying habits and will be motivated by different things. If you try to cover everyone in the same group the ad actually pushes people away because something feels wrong to the people it doesn’t match. They it interests them so they hit the “like” button but the ad doesn’t speak to the person in a way that makes them purchase your item or service.

Here is the solution

Create multiple ads for each market group, for each goal or objective you have and for each “hook” (or message/idea that pulls people in)

Use this list when creating ads.

  1. Market Research, Find out what is selling and what each group is buying. Build list of their interest and keep it handy to put them into your FB Ad Manager account.
  2. Choose and DEFINE your groups, say we want to sell sports branded coffee mugs, first think, who buys coffee mugs. 1st group = coffee drinkers, now think who buys sports goods, 2nd group = sports fans so on, so forth.

The nest Question is How Many Groups do You Need? 

To decide how many groups I look at my budget. At TMV – Social Media Management  after we define our campaign we start small so we can scale profitably. We run ads for 2 weeks at 1$ to 10$ a day for each group and hook we do one ad, so if we have 3 groups and 3 hooks that’s 9 ads or 126$ to 1,260$ per run.

This will show us which ads are actually converting at a rate high enough to scale up in advertising budget. We look for a 30% conversion to sign up as leads and then a 1% conversion to final purchase before we are ready to scale. That would equate to each ad 1$ per day apx. 500-1000 will see the ad a day 7,000-14,000 per 2 weeks. With 30% conversion to leads, 2,100 – 4,200 leads and then 21-42 final purchases. These are easy numbers to get to with proper optimization and time.

To Reiterate

  1. Pick your Hooks, hooks are the idea behind the ad copy that will pull people in to visit your offer.
  2. Write copy for Each Group and Hook, If the hook is about how quick it is to sign up, your copy will be how quick and profitable it is to sign up.
  3. Take everything to your FB ad manager and put it to work, Now you have to watch what is working but let things be! Watch and only Watch for the two weeks

The Power in doing it this way allows you to perfectly match from start to finish what each group of potential buyers needs to see to click-through the ad and move through the conversion process.

Now you have a small plan of action in how to roll out any product or service, the key is keeping your groups of buyers in mind through the entire process.

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Tell Us in the Comments what works for you!

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