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The client had a system to send information out to to their customers previously. They would combine a lot of pictures and information of the breeding stock on paper and send with mail to their customers.
Our challenge was to create a system that could automatically send out that information and then to not have to pay somebody to update the website every year.
We created a comprehensive back end to their website so they could go and create the flyer, print if necessary and automatically send to their customers emails with a push of a button.