Social media, especially Facebook has become a popular tool for many platforms. The content you post on your business page can make or break your business.
Here we’ll tell you:
How to Make the Perfect Facebook Post People will Actually Care About.
We have broken up the four main parts when to consider when it comes to building your content: Hook, Offer, Media, and Ad Copy.
Hook: When creating your content the first component to consider is the hook.
A hook is a the message in your post that actually make your audience want to read more.
It should support your product and lure prospective customers into checking out your offer or business.
So, how do you create a memorable hook?
Here at TMV Social, we recommend that you consider using one or more of the following tips:
- Hooks can be used to announce new information.
- Hooks should be surprising. The most memorable hooks catch prospective customers off guard, which catches their attention.
- Hooks can be emotional or exclamatory.
- Finally, a hook can promise a benefit or solution
Look around at all of the ads you see on a daily basis. Businesses use marketing hooks all the time. You can probably think of several hooks that other businesses have used off the top of your head. We have created a very short list of the many hooks we can remember:
Whatever type of hook you decide to use, make sure that it is memorable, aligns with your business. With these tips in mind and examples of marketing hooks all around you, you are now ready to let loose and create a marketing hook that works for your product.
Offer: The next component to create when building your content is your offer.
We have a list of tips to assist you in creating an offer that will work for you and your product:
- Offer some sort of savings promotion or coupons. This might be especially useful if you are in a competitive niche.
- Another option when building your offer is to bundle products or services. This allows you to create a unique and hard-to-resist product or service that you can favorably price thus adding value to your offer.
- You can also create an incentive for your prospective customers to learn or do more. This could be like an opportunity for them to earn reward points to receive VIP treatment.
- Make sure your offer doesn’t sound “too good to be true.” Keep in mind that customers often evaluate your offer with a skeptical eye. Avoid using too much hyperbole. It would also be helpful to display testimonials, guarantees, and trade or professional affiliations where it seems appropriate. This allows you to build trust with your prospective customers.
- Make sure your offer is clear and specific. Clearly and specifically state what is being offered and how to obtain it. This is to avoid causing your customers frustration and anger. If your offer requires too much explanation to make it specific and clear, then refine it before it is introduced.
- Give your prospective customers a reason to act now. This is especially important if you are in a competitive niche. Present your offer with a strong call to action that also conveys a sense of urgency to your prospective customers.
An example of this might look something like this: Buy this item/ service before December 25, and we will donate a portion of the proceeds to your favorite charity.
Media: The third part of content creation is Media.
Media is used as a means of communication.
It includes every broadcasting and narrowcasting medium: newspapers, magazines, TV, billboards, direct mail, telephone, fax, and especially the internet. Your media must convey a promotional message to your prospective customers using words, speech, video, pictures, or a combination of the above.
When creating or finding your own media, it is important to remember that there needs to be some sort of visual, especially on Facebook. Visual content is treated more favorably on Facebook and is more likely to be shared and remembered. However, this is only true if your image or video is visually appealing. The quality of your content can make or break your ad. We have a list of dimensions that are relevant to Facebook (dimensions are in pixels, width x height):
Cover image: 828 x 315
Profile image: 180 x 180
Shared image: 1200 x 900
Shared link preview image: 1200 x 628
These dimensions will assist you in creating when creating or finding a visually appealing image. We have a few more tips to help you find or create your media:
- Media should be eye catching.
- Media should be laid out a certain way. We recommend the landscape lay out.
- Media should be sized a certain way. (see list above)
- Avoid using media that has many small details or text.
- Your media does not have to be relevant to what you are advertising.
Think of your media like a hook. It should catch the attention of your prospective customers and draw them in.
Copy: The final step in content creation is ad copy.
Ad copy is a very specific type of content.
Its purpose is to get the prospective customer to respond or take action. Essentially, an ad copy is a sales letter that addresses the possible objections the customer may have. It also highlights the key feature and benefits the customer will receive by making a purchase. Think of it as a sales person spending time on the phone or in person with the customer to answer their questions and address their concerns. If the customer has unanswered questions or concerns, they might not buy the product or service.
The goal of an ad copy is to increase profit and conversion rates. This is the most effective way to increase the profitability of a business. Ad copy achieves this by highlighting the main components of a product or service and communicating them to the prospective customer in a way that they can relate to. A good ad copy should be easy to identify. A good ad copy will:
- Open with a powerful headline that will either appeal to the prospective customer’s fear or desire, or will inspire a sense of curiosity.
- Stop prospective customers in their tracks and inspire them to read or watch the rest of the copy.
- Appeal to logical and emotional reasons.
There are two different types of ad copy: written copy, which is a standard sales letter, or video copy. Video copy has become popular in recent years. An effective video copy usually has an energetic individual that verbalizes everything that would be covered in a standard written copy, as discussed above. The bottom line is when it comes to creating content for your Facebook business page, do what will work best for your business.